Sainsbury’s saw ecommerce sales skyrocket 120 per cent last year seeing the highest growth of any UK supermarket.
According to new data from Edge by Ascential, Sainsbury’s outpaced its larger rival Tesco in terms of online sales growth last year amid an unprecedented boom in online grocery shopping.
Iceland was close behind Sainsbury’s seeing a 92 per cent increase in online sales throughout 2020, while Waitrose saw growth of 57 per cent in its first year trading separately from Ocado.
Meanwhile Ocado Retail, which is now joint owned by Marks & Spencer, saw ecommerce sales rise 35 per cent.
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Elsewhere Morrisons saw online sales grow 55 per cent, boosted by its partnership with Amazon, while Tesco enjoyed 49 per cent growth.
Asda saw the lowest levels of online sales growth during 2020 rising 13 per cent, falling behind discounter Aldi’s 18 per cent growth.
The strong growth figures across all of the UK’s largest grocers reflect a larger shift towards online grocery which shows no signs of slowing down despite lockdowns coming to an end across the country.
