Walmart and Netflix have teamed up to launch the “biggest online retail destination for Netflix consumer products in the US.”
The world’s largest retailer announced this week that it is launching a dedicated platform on its website which will sell merchandise from Netflix’s biggest original shows including Squid Game, Stranger Things and The Witcher.
It marks the latest major push into retail for the Netflix, which launched its first ever online store in June this year, followed by an announcement a month later it will be opening its first ever physical store in Japan in 2022.
The online store will soon include a “Netflix Fan Select” feature, where fans can vote on which merchandise they would like to see introduced to the store.
“At Netflix, we love it when stories transcend screens and become part of people’s lives,” Netflix vice president of consumer products Josh Simon said.
“Walmart gave us the opportunity to deliver a shopping experience that sets a new level of innovation for the entertainment consumer products space.”
Walmart’s executive vice president of entertainment and toys Jeff Evans added: “Netflix fans are passionate about their shows, and we saw an opportunity to bring those stories home in new and exciting ways.”