Kroger has announced that it will offer more customers Kroger Delivery through the addition of a new fulfilment centre powered by the Ocado Group.
The new centre will combine vertical integration, machine learning and robotics to provide a “affordable, friendly, and fast fresh food delivery service.”
The news comes after Ocado and Kroger launched their first customer fulfilment centre in the US back in April this year.
“Kroger Delivery is a thriving part of our dynamic ecosystem and is transforming grocery e-commerce and meeting a range of customer needs through the introduction of first-of-its-kind technology in the U.S. developed by Ocado,” Kroger chief executive Rodney McMullen said.
“Kroger’s growing seamless ecosystem continues to scale, and we’re committed to doubling both our digital sales and profitability rate by the end of 2023 and Kroger Delivery will help us reach this target.
“We feel great about the momentum we’re experiencing with Kroger Delivery and our partnership with Ocado and are strategically leveraging our assets to expand our operations in existing regions as well as enter new geographies on the East Coast that leverage facilities across a growing range of sizes.”
The two companies will share more insights into its plans for centres in the Northeast, California, and Florida, including customer coverage areas, job creation, facility sizes and timing in the coming months.