“Order your Christmas presents in November” Amazon warns

Amazon has warned UK consumers to order their Christmas gifts four weeks early to avoid the supply chain disruption, according to The Independent.

The warning even extends to Amazon Prime customers, who pay for quicker delivery get their items much faster than non-subscribed consumers.

“There’s an effort to shift the big push of orders that comes through ahead of mid-December earlier,” a person familiar with Amazon’s operations said.

“It’s hard to overestimate the level of supply disruption we’re facing, even with our resources.

“It’s going to be a long, quite painful road to a new normal and air freight can’t take all the strain off of other routes.”

Amazon will start putting “shop early” banners on its website and in-app to encourage customers to purchase their goods prematurely in order to move the bulk of Christmas orders earlier towards the end of November, versus its usual peak in the second and third weeks of December.

The global supply chain is grappling with disruptions and while Amazon has coped well so far, it is not exempt from the disruption.

READ MORE: Amazon aggregators will “pay anything” for third-party sellers

G7 leaders pledged on Wednesday to join forces in an attempt to address the global trade problems after some oil the world’s biggest ports are swathed with disorder.

Britain is also experiencing specific issues on its own as well as the global trade crisis according to planning documents as a result of the HGV driver shortage.

Amazon believes that supply shortages and port bottlenecks will last well into 2022, a view shared by furniture retailer Ikea.

“Ports are able to move boxes and load and unload vessels; the problem is moving goods on and off the port,” Major Ports Group chief executive Tim Morris said.

“We are having to very carefully manage storage space. Problems start when that fills up.”

Warehouse spaces have also been clogged up by Covid-19 delays in local government according to the ecommerce giant.

Despite offering higher wages, Amazon as well as other businesses are struggling to recruit new staff.

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