Foot Locker has announced it is to release its own clothing line as it seeks to merge “sneaker and sport culture with the heritage of Foot Looker.”
The range, coined Lckr, will include fleece sets, pullover hoodies and tapered sweatpants in a variety of seasonal colours and neutral shades.
Other items included will be cargo trousers, zip-up hoodies and full tracksuits.
“At Foot Locker, we’re continuing to grow our assortment every day to ensure we’re meeting the evolving demands of all our customers,” Foot Locker senior vice president Bryon Milburn said.
“Today, we’re seeing the need for comfort and the acceptance of casual wear in more places than ever before. With Lckr, we have developed an elevated basics line that gives our customers a diverse way to complement their personal styles at great value.”
The new collection will become available to customers on 20 October in tandem with a launch campaign with American rapper Gunna.
The launch campaign will also see singer Tone Stith, actress Paigion Walker and Ntwrk host Eutel Wallace.
Foot Locker has said it plans to release additional Lckr collections during the year and throughout 2022.