Tesco launches first checkout-free store to compete with Amazon

Tesco has opened its first ever autonomous supermarket in London to compete with Amazon’s high-tech assault on the high street.

The new store location will give customers the opportunity to shop and pay for items without visiting a checkout, offering a more seamless experience similar to Amazon Fresh.

The rollout of the tech comes after a successful trial in the supermarket giant’s Tesco Express High Holborn store, which has been in place since 2019.

Tesco “GetGo” will require customers to sign in via the Tesco.com app before doing their normal shop and walking out without needing to pay via a till point.

A hybrid system including cameras and weights are used to identify what a customer has picked up off the shelf before charging them through the app once they have left the store.

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Tesco has partnered with Trigo in order to roll out the tech in the store.

For products that require age authentication such as alcohol or tobacco, there will be a store colleague operating a separate exit where they will manually check ID verification.

As the first public GetGo store launched by Tesco, this new technology will create an even more convenient shopping experience for customers, saving time for those who want to pop in to pick up something for lunch or grab dinner on their way home.

“This is a really exciting moment for Tesco as we launch GetGo with customers,” Tesco Convenience managing director Kevin Tindall said.

“We are constantly looking for ways to improve the shopping experience and our latest innovation offers a seamless checkout for customers on the go, helping them to save a bit more time.

“This is currently just a one-store trial but we’re looking forward to seeing how our customers respond”.



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