Alibaba to take on Shein with launch of new fast fashion platform

Alibaba has taken aim at fast fashion giant Shein with the launch of its own fast fashion platform, AllyLikes, to target western consumer markets.

Shein has taken the market by storm since its inception by pumping out thousands of new styles every week at very low prices to undercut its rivals like Asos, Missguided and PrettyLittleThing and since taking over Amazon as the most downloaded shopping app in the US in May.

Alibaba’s AllyLikes follows a similar model, advertising its “Fall Essentials” at prices as low as $5.99 and says it ships to the US for free for orders over $49.

It also currently ships to France and Italy as well as Canada and the US.

READ MORE: Alibaba bans all cryptocurrency mining equipment sales as China issues unprecedented ban on digital currencies

AllyLikes is still we in its infancy, with downloads of less than 10,000 worldwide, according to Sensor Tower.

The news comes as Alibaba’s shares surged nearly seven per cent after company founder Jack Ma was spotted in Europe alongside the announcement that it was releasing a new chip, designed for servers in a bid to boost its cloud computing capabilities.

The ecommerce giant has also announced it is expanding its cloud business further overseas to compete with Amazon’s AWS.

The company plans to open a number of local data centres that can help business in Singapore, the Philippines and Indonesia access Alibaba’s cloud services.

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