Autonomous checkout start-up Imagr appoints former Sainsbury’s chair to the board

Autonomous checkout startup, Imagr, has appointed former Sainsbury’s chair, David Tyler, as chair of its board.

Tyler joins the Imagr with immediate effect.

“David brings a depth of experience and knowledge of the retail industry that is invaluable to Imagr at this important stage of rapid growth” Imagr chief executive William Chomley said.

“We’re thrilled to welcome David to the team. His confidence in and commitment to Imagr is a real testament to the work of our teams, our customer pipeline and the technology we have built.

“David sees the huge opportunity we have ahead of us and he’s committed to helping take Imagr to the next level.”

READ MORE: Sainsbury’s saw ecommerce sales skyrocket 120% last year

Tyler was at the helm of the Big 4 grocer, Sainsbury’s from 2009 to 2019.

“Bricks and mortar retail is changing,” Tyler said.

“Shoppers want to use their time efficiently and have a flawless experience when they walk through the doors of a grocery store. Retailers need to respond to this demand and provide the best customer experience possible.”

The move comes as Imagr reports “very strong demand” for its product throughout Europe, with its Japanese roll-out with H2O Retailing already underway.

Chomley added: “Having boots on the ground is really important to us. We want to show our customers the commitment we have to our partnerships.”

“The addition of David, as the chair of our board, is one of many steps towards that objective. David’s stewardship will provide vital insights to help us provide our customers with the best product and best service”.

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