Uniqlo has announced it is opening a flagship story in Beijing next month, marking its first bricks-and-mortar location in the city.
The company’s owner Fast Retailing said that the new store “will engage with Chinese traditions and society , incorporating technology, art, culture, creativity, and sustainability to create China’s first in-store curated LifeWear experience.”
Part of the new store will be previewed at China’s International Import Expo 2021, taking place in Shanghai from November 5 to 10.
While the company has been in mainland China for 20 years, its chief Tadashi Yanai described the latest opening as “an important step in our vision to become a truly global digital consumer retailing company”.
The new flagship store will provide its customers with “inventive and unique shopping experiences through installations conveying the functionality of representative Uniqlo products, art displays,
It will also feature Mainland China’s first Uniqlo Flower, which offers fresh flowers and potted plants as another way to “brighten up the lives of everyone.”
The florist extension is part of the retailer’s Miao Embroidery Project which is being implemented to “help ensure important cultural traditions are not lost.”
The new store will also feature Beijing’s first special UT floor, where a range of popular global content expresses “the power of pop culture and creativity through T-shirts and other items”.
Customers will be able to design their own t-shirts in a brand-new customisation workshop.
Uniqlo opened its first store in China in September 2002, and currently the company is operating nearly 850 retail locations throughout the mainland.