Gopuff launches bricks-and-mortar locations in New York City

Gopuff has expanded its offering of digital-first bricks-and-mortar retail stores after debuting in New York City with over a dozen locations.

The modified dark stores, which can be found in Manhattan, Brooklyn, the Bronx and Queens offer walk-in services for customers whereby a worker can fetch items from the fulfilment section of the store and essentially doing the shop for the customer.

The 30-minute instant-needs service is part of the rapid grocery delivery company’s plan to reinvent the dark store model which has been so successful over the pandemic and is used by nearly all of the startups that have made their name over the last 18 months.

Gopuff plans to double the sites it has in the city and also expand to Staten Island by the end of the year.

Each one of the modified dark stores contains over 4,000 national and global products alongside “hyper-local” sections offering location specific items.

READ MORE: Gopuff managers throw away $10k worth of food amid “downward spiral into chaos”

The New York locations offer brands that are specific to the city, including Levain Bakery, Momofuku, Van Leeuwen Ice Cream and Grady’s Cold Brew.

Gopuff plans to hold a series of local brand promotions on select items over the next 10 weeks in order to spike interest.

The grocer recently opened up two of the store locations in Florida and Texas earlier this month offering a 30 minute delivery promise.

The company’s co-founder Rafael Ilishayev said that the company was trying to bring down its delivery times in recent podcast interview.

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