Amazon users are able to request all the data that the ecommerce giant has collected on them and delete it after a TikTok went viral of user showing how much data the company had collected on her.
The woman’s TikTok has received millions of views on the social media platform.
The user has two Amazon Echo Dot speakers and another Echo device to control her smart home lightbulbs.
The video shows the user downloading a ZIP file that Amazon has downloaded from her Alexa devices and playing audio snippets that had been collected.
The file contained 3,532 audio clips as well as a Contacts file which she claims she never remembered syncing, however Amazon asks for this in order to phone people through Echo devices.
“The very last thing that I didn’t know that they had, I could have assumed that they have but I don’t love that they have, is my location,” she said.
The file showed the exact location of her smart speakers in her house.
In a statement, Amazon responded: “We give customers transparency and control over their Alexa experience. Customers can easily review and delete their voice recordings, or choose not to have them saved at all, at any time.
“Customers can import their mobile phone contacts to the Alexa app so they can use features like hands-free calling and messaging; this optional feature, which customers need to set up, can be disabled at any time.
“Finally, you can grant permissions for the Alexa app to use certain data, such as your mobile device’s geolocation, to provide relevant results (e.g., weather, traffic, restaurant recommendations), and you can manage these permissions in the app.”
If a user wishes to request their user data from Amazon they need to go to the Request My Data page where they can select the information they want to receive and submit a request for Amazon.
Alexa users are also able to delete their voice recordings automatically through the app by going to ‘More’, then ‘Settings’, then ‘Alexa Privacy’, then ‘Manage Your Alexa Data’, then ‘Automatically delete recordings’ and selecting ‘Off’ to enable the setting.
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The ecommerce giant has come under immense scrutiny over its data usage policies and recently appealed a record $865 million fine for alleged EU data protection breaches.