Amazon introduces Local Selling tools for retailers

Amazon has started to roll out a new set of services under the blanket of “Amazon Local Selling”, which offers in-store pickup and local deliveries for retailers.

Over 50 per cent of all products purchased from Amazon are sold by third-party merchants, most of which are SMEs (small to medium sized businesses).

With the local selling service, sellers are able to list products on Amazon’s marketplace and offer them to local customers in designated areas in-store for pickup on the same day that they place an order.

The service is currently being rolled out in the US however there are plans to expand the service later on this year.

“Amazon has been the foundation of our national online selling for years,” Amazon seller Bear Hendley said.

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“Now we are bridging our online business with our in-person experience, which means more customers are getting to know our brand and full range of services

“New local customers are finding us and giving us very positive feedback on the convenience of buying online and picking up at one of our locations.

“We’ve seen a significant increase in local sales, and we’re excited about the ability to offer installation and repair services to Amazon customers.”

Amazon vice president of recreational and vocational categories at Amazon added: “Local Selling presents enormous opportunities to a large number of sellers who want to bring more product selection to their Amazon business, enabling many to expand their multi-channel offerings by integrating their physical stores and delivery capabilities with their digital operations.”

“Our research shows that many customers will opt for local pickup when given the choice. This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience.”

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