Over a quarter of UK consumers don’t care about about the environment when shopping

Over a quarter (25 per cent) of UK consumers do not care about eco-friendly delivery options when shopping online, according to a report by Sendcloud.

Less than half (45 per cent) of the 1,000 consumers said the environmental impact of online deliveries was an important aspect when shopping online, a small decrease from 53 per cent in 2020.

Even fewer of the consumers surveyed believe that the rise of ecommerce is an issue for the environment, down from 57 per cent last year to 53 per cent in 2021.

The news comes in the run up to the highly anticipated COP26 climate conference in Glasgow at the end of the month.

The rise of ecommerce has seen some of the industry’s biggest players such as Amazon emit nearly as much carbon dioxide as a small country.

Research from Accenture Frontier Economics predicts a 32 per cent increase in carbon emissions from urban delivery traffic by 2030.

READ MORE: Ecommerce is propping up declining retail sales, warns ParcelHero

Despite 48 per cent saying they’d prefer greener delivery options at checkout, a lack of such would only prevent 7 per cent of consumers from making a purchase.

The report also found that three quarters (75 per cent) of consumers surveyed believe stores use too much packaging, while a further 80 per cent believe delivery packaging should be fully recyclable.

Only 11 per cent of consumers would choose green delivery but only if it didn’t increase the cost of the item.

“We have a chicken and egg scenario in ecommerce right now, as online retailers can only supply green delivery options if consumers themselves also want to contribute,” Sendcloud chief executive Rob van den Heuval told Charged.

“Better education into the effects e-commerce and delivery has on the environment is needed, as it’s unlikely consumers will continue to operate in this way if they understand the consequences of their actions.

“Although retailers are working with shipping providers to provide more eco-friendly services, such as electric vans and CO2-neutral deliveries, and the cost and time taken to provide green delivery is improving, it will take a concerted effort from all of us to change the planet for the better.”

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