Very.co.uk has launched its stockless fulfilment model in partnership with Adidas and Reebok, allowing the company to double its products available from the major sportswear brands.
The online retailer will be able to release its “biggest ever drop” of new product lines, with Adidas and Reebok products being shipped directly to Very customers.
The company plans to expand the stockless fulfilment model over the coming months, partnering with more brands including Quiz, Lacoste, Kickers, Berghaus, Speedo and Ann Summers.
The expansion will involve introducing new in-house technology platforms that are integrated with external platforms.
“With online retail more competitive than ever, it’s vital that we offer the greatest possible choice and flexibility at every stage of the customer journey,” The Very Group retail product director Tom Goulden said.
“Working with brands in this way allows us to offer a much greater range of products and is already demonstrating how it can drive sales and add customer value.”