TikTok announced as key partner for 2021 Fashion Awards

The British Fashion Council (BFC) has announced that TikTok will be the principal partner of the upcoming Fashion Awards.

The social media platform will bring new digital initiatives to the event, including TikTok-first performances, content creation stations, and interviews by Henry Holland and a mystery “big fashion creator.”

TikTok will also be presenting the live red carpet ceremony before the show, through the newly launched fashion awards account. 

The move comes after TikTok recently worked with BFC during London Fashion Week on its new gen division, recognising emerging designers through digital exhibitions and showrooms.  

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“We are thrilled to welcome TikTok as the principal partner of The Fashion Awards 2021,” BFC chief executive Caroline Rush said. 

“Understanding the changing nature of fashion and leading the way in technology and innovation has always been at the heart of what the British Fashion Council does. 

“As The Fashion Awards return on November 29th, we look forward to working with TikTok on expanding the event’s global reach, opening it up to new audiences and celebrating exceptional individuals and businesses that have made significant contributions to the global fashion community.”

TikTok Europe general manager Rich Waterworth added: “We are delighted to be the principal partner for The Fashion Awards. 

“This iconic event and evening of entertainment will be livestreamed on TikTok, allowing our community to experience the magic of the red carpet like never before, as we take a moment to celebrate the very best of British and international fashion culture. 

“This year fashion has thrived on TikTok, from our partnership with BFC Newgen which saw the future of British design talent come to TikTok to share their creativity, to the emergence of unique trends and style movements ignited by our creator community. Fashion really has found a home on TikTok.”

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