Etsy chief executive, Josh Silverman, is calling on shoppers to shop small businesses this festive period, in a personal blog post.
Silverman explained that Etsy’s mission is to “keep commerce human” and when consumers choose to shop on Etsy they are “helping small businesses thrive, even in this turbulent time.”
The blog post acknowledges the ongoing global supply issues, but emphasises how many sellers on the ecommerce platform do not rely on these complex international supply chains.
Therefore, there has never been a more appropriate and beneficial time to shop small business, he claims.
“The Etsy marketplace is structured differently than many retailers – most of our sellers are businesses of one and don’t rely on just-in-time supply chains to create their unique and handmade inventory,” Silverman said.
“The average Etsy seller works from home without complex overseas production lines and fulfilment requirements, and their supply chain looks a lot more like locally-sourced raw materials and two hands.
“Sellers on Etsy proved their resilience and agility at the peak of the Covid pandemic, pivoting their businesses overnight to meet surging demand for everyday essentials while offering the human connection that we all craved during lockdown.
“I believe they’re similarly well positioned to meet this latest challenge, and we’re focused on doing our part to support them.”
Through a new partnership with EcoEnclose, which sells on Etsy itself, the ecommerce platform is helping its US-based sellers buy packaging made from responsible sources.