Jean Paul Gaultier unveils new rental and resale service

Wearables

Jean Paul Gaultier has launched a rental and resale service, allowing customers to rent and buy pieces from its extensive “goldmine” archive. 

The fashion house is renting over 30,000 garments, with many of the pieces coming from the 1980s and 1990s, including the infamous cage dresses and cone bras. 

Prices will range from around £126 for small items such as scarves and £600 for evening dresses. 

In addition, a special collection of around 50 vintage pieces, sourced from private resellers and clients, will be available to purchase. 

READ MORE: Rent the Runway sees share price leap on market debut

The move is part of Jean Paul Gaultier’s attempt to both reward its loyal fanbase and attract new customers. 

Recently, the brand launched its first ready-to-wear collection for the first time in six years under new creative director Florence Tétier, reflecting the resurgence in interest for the fashion house. 

“We want to explore new ways of buying and experiencing fashion by mixing in the same platform,” Jean Paul Gaultier general manager Antoine Gagey told WWD.

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