Zalando relaunches Zircle App

Wearables

Zalando has announced the relaunch of its Zircle app equipped with several new features, as it continues its mission to make buying and selling pre-owned fashion easier for its customers. 

The Zircle app currently offers female clothes in Germany, where customers can now access free and tracked shipping with DHL. 

Shoppers also have the option to return items they have purchased from other users and receive a Zalando gift voucher for the value of the item. 

The online retailer is also planning to add men’s clothing to the app soon. 

READ MORE: Shein named ‘most manipulative’ fast fashion website

The app was originally launched in Germany 2018 under the name wardrobe. 

“Relaunching our Zircle App marks another milestone in offering customers the most relevant pre-owned fashion experience in the market,” Zalando vice president of recommerce Torben Hansen said. 

“We are the first platform in Germany to offer customers the possibility to return items they have purchased from other Zircle users to Zalando.

“Combined with free and tracked DHL shipping, sponsored by us, integrated directly as a no-print QR code in the app, we elevate the convenience of a community marketplace to the service level customers know and love from Zalando.”

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