Klarna launches the “only app consumers need”

Klarna has announced the launch of an all-in-one shopping app where consumers are able to shop online retailers directly through the app.

Users will also be able to navigate exclusive deals and personalised shopping collections, save items and unlock price drop notifications.

Consumers are able to use Klarna’s buy now, pay later (BNPL) service at all online shops, regardless of whether they are directly partnered with Klarna or not.

The app has finally launched in the UK after being tested in a number of markets for months.

Mobile commerce has grown at an impressive rate with retail app downloads increasing by 36 per cent in the last two years.

At the same time, in-app purchases have risen by 54 per cent.

READ MORE: Klarna announces tie up with Stripe in landmark deal

Klarna has said that it will add additional feature soon, including a collective loyalty card space, additional money-saving tools, social features such as live shopping events and product data that will make price history, reviews, and store availability visible.

It also said it will also enable third-party integrations going forward to provide even more solutions and services that will make Klarna the ultimate shopping browser of the future.

The creation of the app comes after a recent global survey conducted by the fintech giant found that 70 per cent of consumers would choose a single shopping app that allows them to perform multiple actions in place of having to switch between apps.

“Today people seek simplicity that solves for their specific needs in one place and enables a range of activities across their shopping journey,” Klarna chief executive Sebastian Siemiatkowski said.

“Switching between apps is something we as consumers find more and more frustrating. Today we are announcing a major milestone on our journey to helping people save time and money and giving them more control over their finances.”

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