Amazon’s seventh “Just Walk Out” Fresh store is set to open in Holborn, just 120 yards from Tesco’s first checkout-less free store, according to The Grocer.
The ecommerce and grocery giant are set to battle it out for checkout-less grocery supremacy after Tesco retrofitted an existing Express store with the tech to enable customers to just walk out with their goods.
The most recent of Amazon’s Fresh stores opened in Dalston, Hackney in September, where customers are able to enter the store through scanning their Amazon apps before doing their shopping and settling digitally via the app once they’ve exited the store.
Amazon confirmed the news that the seventh store would be located in Holborn after Amazon Fresh fascia fittings were seen being put up on the former Cotswold Outdoor store by Brunswick partner Tim Danaher.
The store is located on the corner of High Holborn and Chancery Lane and less than two minutes away from its autonomous supermarket rival Tesco’s new GetGo store.
While Amazon has developed its own technology for its checkout-less stores, Tesco is working with Israeli start-up Trigo to fit its GetGo equivalents.
Amazon has said that more Fresh stores “in the Greater London area” are expected in the coming months.
Discount grocer Aldi is also set to move into the space, announcing the launch of a checkout-less store in Greenwich, however has not given a firm date for the opening.