Klarna and Wish expand partnership

Klarna has announced an expansion of its partnership with Wish, to offer flexible payment options to US customers on the platform.

The partnership is part of a broader drive by Wish to expand the buy now, pay later (BNPL) offerings on its mobile ecommerce site.

The tie-up means that Wish users based in the US will be able to split the cost of purchases over four interest-free payments through Klarna’s Pay-in-Four solution.

Customers are required to pay the first 25 per cent of the transaction at checkout, while the remaining three payments are automatically collected every two weeks by the Swedish fintech giant.

The two brands plan to deepen their partnership throughout 2022, rolling out alternative payment solutions to additional users in Europe, including Italy, Spain and France.

UK consumers will also receive the option to pay in four, alongside Australia and Canada.

“We’re thrilled to expand our longstanding partnership with Klarna to give our US customers a greater level of freedom to shop and pay for their items when and how they want,” Wish chief product officer Tarun Jain said.

READ MORE: Klarna launches the “only app consumers need”

“This partnership furthers our mission to bring an affordable, accessible and entertaining shopping experience to millions of our customers around the world.”

Wish is one of the largest ecommerce marketplaces in the world, boasting 90 million monthly active users in over 100 countries, partnering with over 550,000 merchants across the globe.

The company offers a discovery-based mobile shopping experience through a curated product feed that is personalized for each shopper.

Klarna head of North America added: “Our Pay in 4 solution is all about giving consumers more financial flexibility and control over their spending, so this partnership will come as welcome news to Wish shoppers.

“We’re excited to deepen our relationship with Wish in the US to offer even more customers a frictionless way to shop online.”

The two brands initially partnered in Europe in 2014, offering a variety of Klarna’s flexible payment solutions before the BNPL sector started to gather pace.

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