Co-op partners with Unilever to launch reusable packaging

Co-op has partnered with Unilever to offer customers refillable packaging for select products in a store trial.

The aim of the trial is develop a deeper understanding of consumer attitude towards refillable and reusable packaging in the convenience environment.

The move marks Unilever’s first within the convenience store environment.

The trial will test two refill models: ‘refill on the go’ and ‘return on the go’ and, some of Unilever’s best-known brands: Persil; Simple; Radox and Alberto Balsam, will be available in reusable stainless-steel bottles.

The ‘return on the go’ initiative allow for customers to pick up the pre-filled stainless-steel bottles to be returned in-store once they have been used.

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‘Refill on the go’ allows for customers to purchase and refill re-usable stainless-steel bottles using a refill machine which is located in-store.

The trial is now available in Co-op’s convenience store in Wolverhampton Rd, Codsall, and, will extend to the Co-op store in Marsh, Huddersfield later this month.

“We are continually working to develop new ways to provide added services and choice conveniently,” Co-op head of format development Ian McCutcheon said.

“The refillable packaging trials with Unilever are designed to test and, learn from consumer behaviour, while providing easy and quick ways for shoppers to cut their plastic consumption.

“We are facing into a climate and environmental crisis, and we need to act now to support consumers in making ethical purchasing decisions – by making it easier for shoppers to make small changes to their lives, together, we can make a big difference to our environment.”

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