Meta plans to open retail stores amid push into the metaverse

Facebook’s new parent company, Meta, is reportedly planning on moving into bricks-and-mortar retail, according to a report by the New York Times.

The stores, which currently have no opening data, will give the company a bricks-and-mortar location to showcase its tech products including its virtual reality headset and its teleconferencing gadgets.

The stores would mark the social media company’s first physical shop presence.

The report comes a week after Facebook founder Mark Zuckerberg shocked the internet when his company changed its name to Meta with the vision of building a virtual world.

Meta is building its metaverse with the plan to help enable users to socialise, work and play in a 3D virtual world.

READ MORE: Facebook rebrands wider company as Meta

The retail plans indicate that the company is in need of a physical presence on the high street in order to showcase what it will be able to do in the virtual world.

Some of the products that Meta currently sell include the Oculus Quest VR headset, which are going to be rebranded to Meta Quest devices.

Meta Quest will give potential buyers the chance to experience the metaverse before they commit to purchasing.

The Facebook Portal video chat devices will also be included, also being rebranded into the Meta Portal and is currently sold in retail locations like Best Buy.

Meta has earmarked Burlingame, California for its flagship bricks-and-mortar location.

Before the company changed its name, it had considered calling the retail locations the “Facebook Store”.

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