Klarna launches in Ireland and offers ‘Pay in 3’

Buy now pay later giant Klarna has officially launched in Ireland today.

The move will offer customers the opportunity to split their purchases into three interest-free equal payments through both the Klarna app and directly via integrated partner retailers.

In the Klarna app, Irish customers will be able to ‘Pay in 3’ at any online store, regardless of whether they are a Klarna retailer or not, as a result of its ‘Shop Anywhere’ function.

The launch comes as Irish consumers shift away from credit cards towards debit for most of their day-to-day spend.

According to Klarna, spending on debit cards grew three times faster than credit cards between 2015 and 2020.

Consumers who use Klarna at a partner retailer’s online checkout will be able to split their purchases interest-free.

Some of these retailers include Gym + Coffee, Perspective, Yummie, Cult Beauty, Greene’s Shoes, Luna by Lisa and Yours Clothing, which are all partnering with Klarna.

READ MORE: Klarna unveils ‘pay now’ feature for UK shoppers ahead of crackdown

“We’re thrilled to partner with Klarna and offer payment options that make it easier for our consumers to purchase with confidence,” Gym + Coffee ecommerce manager Lee McNamara said.

“This sort of flexibility, convenience and financial control that paying with Klarna brings is the future of retail and we’re excited to be at the forefront of this shopping revolution.”

Klarna co-founder and chief executive Sebastian Siemiatkowski added: “Ireland is a really exciting market for us, as people turn away from credit cards. As the older-style financial institutions exit the market, we’re here to create more competition, which is in the best interest of the consumer.

“At Klarna we believe that everyone deserves a better way to shop and pay, with more control, choice and flexibility. Traditional high-cost models like credit cards are built on charging interest and late fees to the rest.

“That’s why we offer flexible, transparent and fair payment options without charging interest or fees.”

Earlier this month Klarna announced an expansion of its partnership with Wish, to offer flexible payment options to US customers on the platform.

The partnership is part of a broader drive by Wish to expand the buy now, pay later (BNPL) offerings on its mobile ecommerce site.

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