Rapid delivery start-up Gopuff launches in the UK


Gopuff, a US-based rapid grocery and household essentials delivery service has announced it is launching in the UK.

The arrival of the brand in the UK was driven by the company’s acquisition of other instant delivery brands Fancy and Dija. 

It is now operational in Birmingham, Bristol, Cardiff, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, and Sheffield, and aims to be in 33 UK cities by mid 2022. 

“When looking at expanding into Europe, we were extremely attracted to the similar models, infrastructure, loyal customer bases and talent we saw in both Dija and Fancy,” Gopuff co-founder and co-chief executive Rafael IIishayev said. 

“By combining Gopuff’s technology, scale and deep experience leveraging existing physical infrastructure, with the local market knowledge and entrepreneurial spirit of the Fancy and Dija teams, we can bring a game-changing and unparalleled experience to UK customers.”

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Gopuff co-founder and co-chief executive Yakir Gola added: “Over the last eight years we have continued to define the instant needs category and shown significant and sustainable growth across the US.

“Our goal was always to be the world’s go-to solution for everyday needs, and making Gopuff available in the UK is just the start of our international expansion. 

“The well-established relationships, expertise, and infrastructure Fancy and Dija provide us, along with strong local ties in all the communities we’re now operating in, will be invaluable. 

“We aim to be the leader in bringing our British customers fast and affordable delivery of our diverse assortment of products.”

Gopuff, founded in 2013, is currently valued at $15 billion, having secured $1 billion in funding earlier this year.

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