PlayStation launches Direct online store in the UK to combat console shortages

PlayStation has launches its Direct store in the UK, which will enable consumers to purchase consoles, accessories and games directly from Sony.

The company announced this week it was bringing its own online store to Europe, starting in Germany.

PlayStation Direct has been available to US consumers since 2019.

The store should help with consumer’s frustrations when acquiring Sony’s coveted Playstation 5 console, which has not been able to keep up with the demand due to the ongoing chip crisis.

The console shortages have been exacerbated due to a rising number of online scalpers, who purchase the console for the recommended retail price using bots before listing the console on ecommerce platforms such as Ebay for a large markup.

READ MORE: PS5s 2nd most targeted item by scalper bots with average resale prices 100% up on RRP

PlayStation Direct users will also be able to purchase all three of the consoles wireless DualSesne controllers and the Pulse 3D wireless headset in all available colour ways.

Other products stocked will be the HD camera and media remote as well as popular titles including  Marvel’s Spider-Man Miles Morales, Returnal and Ghost of Tsushima Director’s Cut.

The store will also stock a small amount of the PS5’s predecessor and a number of games and accessories.

Customers who also subscribe to PlayStation’s Plus service will receive free standard shipping on all orders.

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