YouTube has announced it will no longer display the number of “dislikes” a video has in order to make the platform more hospitable for creators amid its push into social commerce.
The video-sharing platform has used the metric as a way of ranking creators and content for years, however it has become a tool for internet “trolls” to harass or torment creators.
The lower the engagement figure for a particular video, the less promotion by the platform’s algorithm.
“We heard directly from smaller creators and those just getting started that they are unfairly targeted by this behavior,” the company wrote in a blog post on Wednesday.
While YouTube is hiding the dislike button to viewers, it is still visible to the creator.
The move comes after the company announced it was holding its first livestream commerce event during the holiday season.
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YouTube creators will be able to sell a combination of their own merchandise and select brands directly through the platform.
Usually, the platform is used as a portal to explore products and conduct research before purchasing the item in question on other websites such as Amazon or Ebay.
“We’re making their jobs harder. YouTube has an enormous shopping opportunity,” YouTube vice president for shopping told Bloomberg.
YouTube’s parent company Alphabet added: “As we announced earlier this year, we’ve been beta-testing an integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted creators to make informed purchases on YouTube.
“This test was first available on videos on demand, and we’re now piloting this experience on live-streams with a handful of creators and brands.
“So if you’re watching a supported livestream on YouTube, you can browse and shop products in real time, without interruption.”