Sainsbury’s to open first checkout-free store in London using Amazon technology

Sainsbury’s is reportedly preparing to open its first cashierless store in London later this month, using Amazon’s ‘just walk out’ technology. 

According to a report from Bloomberg, the store’s software, cameras and shelf technology are all powered by Amazon, making the supermarket the first customer outside the US to adopt the technology used by Amazon Go stores. 

The store, situated in High Holborn on the edge of the City of London, is currently only open to Sainsbury’s employees exclusively but is expected to open to the general public on November 29. 

READ MORE: Amazon Fresh stores make “every other grocery store obsolete”, says expert

“We regularly trial new and convenient ways for customers to shop with us and we’re currently testing an upgraded version of SmartShop with colleagues at one of our Holborn stores,” Sainsbury’s said in a statement to Bloomberg.

Amazon plans to open a further 200 Fresh ‘just walk out’ convenience grocery stores within the next two years, according to internal documents reviewed by Business Insider.

Sainsbury’s move comes as Tesco launched its first cashierless high street store called GetGo, also in High Holborn, which uses technology from Israeli start-up Trigo Vision Ltd.

Click here to sign up to Charged‘s free daily email newsletter

IndustryPoint of Sale


1 Comment. Leave new

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.