Retailers’ final order dates are “too optimistic” says ParcelHero


Retailers’ final order dates are “too optimistic” delivery experts ParcelHero have warned, saying customers should “take them with a pinch of salt”.

The impacts of the ongoing supply chain crisis and the HGV shortages exacerbated by Brexit are still going to cause disruptions at Christmas as a result.

Shoppers will be able to keep up to date with the final order deadlines and any potential changes to them with ParcelHero’s popular Christmas deadline tool.

“Retailers have mostly stuck to the final deadline dates for online Christmas orders that they quoted last year and, in fact, some have stretched their last order dates even closer to the big day.

ParcelHero’s head of consumer research David Jinks predicts last-minute shoppers are in for a shock this year.

“We’re advising online shoppers not to rely on stores’ last order dates. Keep consulting our final deadline tool to see if stores have woken up, smelled the eggnog and decided to introduce more realistic deadlines.

“Our research shows that Christmas online sales rose by a stunning 56 per cent last year compared to 2019.

“This year, one in three shoppers plan to buy entirely online. In normal times, retailers and their delivery partners could cope with the expected increase in orders.

READ MORE: Royal Mail unveils new fully-automated parcel sorting machine in run up to Christmas

“This year, problems getting goods delivered into the UK because of ports delays, container shortages and Customs red tape due to Brexit mean less stock and supply chain disruption.

“The well-publicised shortage of truck drivers means that, once goods actually reach Britain, stores are also having a hard time getting them into distribution centres and onto the shelves.”

ParcelHero revealed some of the latest deadlines for consumers to order their presents, with Amazon, Argos, Asos and Selfridges all advising to order before the 24th of December, with some customers able to receive presents the same day with specific London postcodes.

“Christmas Eve same-day deliveries look highly ambitious this year. Only Amazon has control over its service because it owns Amazon Logistics, which now delivers around 15 per cent of all UK parcels,” Jinks added.

“Several stores told us that their final order deadline date of 24 December will only be for specific postcodes this year.”

“We still believe that planning for any same-day deliveries on Christmas Eve is too optimistic this year, though this date is achievable for in-store collection.”

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