AliExpress has continued its efforts to digitalise for international merchants and streamline its logistics ecosystem at its 2021 11.11 Global Shopping Festival, which lasted 48 hours.
This year also marked the first time the online retail marketplace’s gala took place in France rather than China, to bring customers a wide-ranging entertainment and shopping experience.
The event was held in Paris Expo Porte de Versailles and saw over 10,000 people in attendance, 700,000 watching via livestream and featured performances from French performers including Bob Sinckler, Mara, Soso Maness and Vladimir Cauchemar.
The 11.11 festival saw several overseas sellers participating, as AliExpress continues its commitment to enabling SMEs worldwide to digitize and sell locally and globally.
Since the platform opened up to merchants outside of China in early 2019, it now has recruited sellers in countries such as Russia, Spain, France, Brazil, Italy, and Turkey.
AliExpress Russia announced its highest sales yet, reaching 1.3bn RUB, with top sellers including Molnia Electronics, Xiaomi Russia, Nestle Pet Care, Crocs, Sportmaster and more.
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During the first seven hours of the event, LEGO recorded sales in Spain that surpassed their performance on last year’s entire first day of the event, while Brazilian sellers participated in the event for the first time, having seen their sales increase by six times compared to the daily level.
“As one of the biggest shopping festivals, 11.11 has gained more recognition around the world,” AliExpress general manager Wang Mingqiang said.
“We are happy to see international merchants ring in another year of great results by leveraging the digital assets and services that AliExpress provides.
“We are committed to furthering localization and investment efforts in local operations, as well as implementing continuous upgrades to the logistics and consumer experiences.”
The news comes as AliExpress continues to upgrade its logistics infrastructure, recently establishing a self-pick up locker network in Spain, France, Poland, and Russia so customers can get to their orders with ease.