Dyson unveils VR experience store

Dyson has launched a virtual reality store, allowing customers to trial its products before buying them. 

The new Dyson VR experience is accessible through virtual reality headsets and allows customers to test virtual versions of popular products such as the Airwrap styler, Corrale straighteners or Supersonic hairdryer on virtual strands of hair. 

The store intends to replicate demo experiences available in physical Dyson retail stores and draws on the technology employed by Dyson engineers to simulate and test prototypes. 

The experience is available on the Oculus virtual reality store and Dyson’s website and is expected to expand to include other Dyson products in the future. 

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“As engineers we are concerned with improving things and that includes how people understand our products,” Dyson founder and chief engineer Sir James Dyson said. 

“Our customers increasingly want to buy directly from us, which makes sense, because we created the technology, and we are best placed to look after them. 

We are also trying new ways to explain our technologies through our hair salons, testing zones in store, online live streams, 1:1 live video.”

Dyson e-commerce director Sean Newmarch added: “Dyson Demo VR means that we can now bring our technologies to life for our customers in ways that were previously beyond imagination.”

“Using the same technologies and tools used within our labs, we can explain better how Dyson machines work and why they make a difference. 

“All of this can be done using our actual design data. 

“We can show people a virtual product operating in a virtual room but using the actual product software – it doesn’t get much more realistic than that.”

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Augmented & Virtual Reality


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