AI search technology can increase ROI from foot traffic and conversions by seven

Furniture retailer Sofology has seen a seven times increase in its return of investment from foot traffic, increased customer footfall and conversions by using AI search technology.

Sofology used Text Listings and Reviews to increase its organic search traffic and optimise its sales lists to increase customer footfall and keep its ecommerce audience informed.

The company has also driven 33 per cent year-on-year click growth in year one and a further 95 per cent click growth in year two, as a result of the new integration.

READ MORE: Sainsbury’s opens first checkout-free store powered by Amazon tech

The retailer suffered drastically from the pandemic, with 80 per cent of customers wishing to visit stores to complete the “sit test” before purchase.

This resulted in online listings taking on an even greater importance when the pandemic changed the customer journey.

Yext’s integration with Sofology with its Knowledge Graph has helped the retailer maintain information for every store, across over 200 search endpoints.

“The ideal customer journey is to research online and then go to the store and do a sit test, so making store listings accurate was key in boosting conversion,” Sofology head of conversion rate optimisation James Robinson said.

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