Shopify has announced a “record-setting” Black Friday, with total sales of $2.9 billion from independent and direct-to-consumer businesses worldwide.
Together, merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday and crossed $1 billion in sales by 4:00am EST, four hours earlier than Black Friday in 2020.
This also represents a 21 per cent increase from Black Friday in 2020, when Shopify sales soared 75 per cent over 2019 due to Covid-19 lockdowns.
The Canadian e-commerce company also revealed that 72 per cent of sales were made on mobile devices versus 28 per cent on desktop, an increase from 67 per cent of sales made on mobile and 33 per cent on desktop in 2020.
In order to counteract emissions from item deliveries, 23,000 tonnes of carbon were removed from the delivery of every Shopify order on Black Friday.
“Every year, Black Friday represents one of the largest single day sales moments for entrepreneurs around the world, and this year it was bigger than ever,” Shopify president Harley Finkelstein said.
“From in-store retailers, to online, and even viral TikTok must-haves, these Black Friday sales show that independent businesses are having a massive impact on global commerce.
“Consumer support of independent brands is at an all-time high.”
The news comes as the platform continues to test a new search feature, designed to rival Amazon’s.