Snap Inc appoints senior head of retail and ecommerce


Snap Inc has announced its appointment of Amber Sayer in the newly created position of senior head of retail and commerce.

Reporting to UK general manager Ed Couchman, Sayer will join the Enterprise Leadership team and lead the retail and ecommerce division in the UK.

Sayer previously spent over six years at Asos, overseeing the Asos Media Group which was responsible for driving marketing campaigns for supplier brands, with previous roles at the Jamie Oliver Group, UKTV and Auto Trader. 

In her new role, Sayer will manage the account teams driving business for over 40 leading retail and ecommerce brands, supporting their digital transformation journey. 

READ MORE: O2 launches “store of the future” on Snapchat

“I am incredibly excited to join such a forward thinking, fast moving organisation,” Sayer said. 

“I am looking forward to building on Snap’s retail success and driving success for our partners.”

UK general manager Ed Couchman added: “Amber’s appointment demonstrates Snapchat’s commitment to our clients in the retail and ecommerce sectors. 

“Over the past few years, we have had the privilege of guiding our advertising partners through the deeply engaging opportunities that Augmented reality and mobile video present to brands. 

“Amber’s appointment allows us to deepen our relationships with our partners and further educate the industry on the power of Snapchat for retail.”

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