Ebay has acquired sneaker authentication service Sneaker Con, which verifies the authenticity of high-value trainers.
The acquisition expands on the retailer’s existing partnership with the company, which began back in October 2020 when Ebay first announced its trainer vetting system.
When shoppers purchase a pair of trainers for over $100 (£74.85), the shoes must go through a thorough vetting process via Sneaker Con before being shipped to the buyer, at no extra cost.
When the shoes reach the buyer, they come with tags to prove they have been verified and are authentic.
This authentication system involves checking several aspects of the respective shoes, including the labels, logos, stitching, sizing, laces, heel tabs and more, even including the box itself.
Ebay says that since the initiative began, 1.55 million pairs of trainers have been authenticated on the site, with 1.9 million trainers available on its platform daily.
“Ebay has always been a vibrant community of enthusiasts, with deeply knowledgeable buyers, sellers and employees,” Ebay North America general manager Jordan Sweetnam said.
“We partnered with Sneaker Con to launch sneaker authentication on eBay last year because the team shared our passion for the category – with best-in-class capabilities to deliver what our customers want most.
“The response to our authentication offering has been overwhelming, and this acquisition allows us to continue to transform eBay and bring a higher level of trust and confidence to every transaction.”