Lululemon has hit back at Peloton’s lawsuit, which was filed last Wednesday, with its own suit as the feud between the once-close brands heats up.
The two sports companies initially had a partnership with each other in 2016, to “to benefit from the popularity of Lululemon’s products and designs,” Lululemon claimed in its suit.
The athleisure brand claimed that it “supplied Peloton with some of Lululemon’s most innovative and popular athletic apparel” and let the New York firm add its own trademarks and resell the co-branded apparel through its retail outlets.
Peloton this year asked to disintegrate the tie up, with Lululemon stopping its supply of merchandise according to the suit.
Peloton soon after announced that it was starting its own line of athleisure clothing.
Lululemon claimed that it “did not spend the time, effort, and expense to create an original product line,”
“Instead, Peloton imitated several of Lululemon’s innovative designs and sold knockoffs of Lululemon’s products, claiming them as its own,” the Canadian sportswear company said in the suit.
“These knockoffs include Peloton’s Strappy Bra, Cadent Laser Dot Legging, Cadent Laser Dot Bra, High Neck Bra, and Cadent Peak Bra, which collectively infringe six different Lululemon patents.”
Peloton’s pre-emptive suit, which was filed in Manhattan on Wednesday, two days before Black Friday was filed in order to protect the company’s new line of athleisure wear from a complaint that its ex co-branding partner Lululemon threatened to bring.
Lululemon sent off a cease-and-desist letter to Peloton on November 11.