Amazon Fresh opens two new store locations in London

Amazon Fresh has opened two more store locations in Angel and Richmond, taking its number of bricks-and-mortar locations in the UK to 10.

The two new location join stores in Ealing, Wembley Park, Camden, White City, Canary Wharf, Dalston, East Sheen and Holborn, walking distance from both Tesco and Sainsbury’s autonomous supermarkets.

The store will use the ecommerce giant’s ‘Just Walk Out’ (JWO) technology which requires customers to scan a QR code which lets them enter the store.

Customers then proceed to do their shopping as per usual, bagging items as they go before walking out the gate without visiting a till point.

The stores’ hi-tech surveillance and machine learning capabilities detects which items have been picked up off the shelf before charging the customer to their Amazon account once they have exited to the store.

Customers will receive a digital receipt through their email once they have left the shop.

READ MORE: Amazon slashes cost of Just Walk Out tech by 96% paving the way for wider roll out

The stores follows the theme of its counterparts by offering its own ‘by Amazon’ range of grocery items as well as giving customers access to an Amazon Hub in-store.

Amazon Hub allows customers to collect or drop off Amazon parcels and is the company’s own click-and-collect service.

The news comes after Tesco and Sainsbury’s have both opened their JWO alternatives, the latter of which tapping Amazon for its autonomous technology.

Tesco on the other hand deployed Trigo tech to fit its ‘GetGo’ store.

Amazon’s wide Fresh rollout of recent months has largely been down to the fact that the company has managed to slash the cost of the technology by 96 per cent, since the launch of the first ever Fresh location in 2017.

With the estimated operating cost of a 1,000 square-foot cashierless store dropping to just $159,000 per store, each year.

Both new store locations are open to the public today.

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