Build-A-Bear Workshop has launched its 3D workshop in tandem with tech brand Buzz 3D.
Customers will be able to use the technology to experience the different stages of the brand’s shopping process, which includes the stuffing, adding the ‘heart’ and the sounds or songs.
Digital and animated steps such shopping in the Club Condo neighbourhood, the Rainbow Slide and the Wonder Wardrobe have also been added.
The final shopping basket is redirected to the Build-A-Bear website and picked up by its conventional payment gateway and checkout process.
The process has been optimised for desktop and mobile, and is streamed through web browsers using Nutanix Frame.
The 3D workshop is now available from today to Bonus Club members in the UK, with plans to roll out the service in the UK to members in the future.
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“With more people shopping online than ever before, the pressure is on retailers to make the most of the opportunities this brings and differentiate the experience they offer consumers outside of physical stores,” Buzz 3D co-chief executive officer Marc Foreman said.
“The Bear Builder 3D Workshop experience is an exciting way of doing this. We are delighted to welcome Build-A-Bear as a first adopter of the next generation of online retail, and look forward to helping others on the same journey to a truly interactive online guest experience that sits at the cutting-edge of retail innovation.”
Build-A-Bear Workshop senior vice president Mike Early added:‘’Our guests’ bricks and mortar store experience is highly interactive and emotional, as they share in creating a custom furry friend and bring it to life.”
“Our goal with this project is to translate this interactivity and emotion to the digital world. The technology needed to make this happen is not simple and has meant that our partnership with Buzz 3D was crucial.”
“By working with Buzz 3D, we have been able to deliver a highly engaging online shopping experience that is tailored to our technology needs and brand.’’