Ewallet firm Swapi launches to reimburse customer’s expired loyalty points

Swapi, a new loyalty ewallet has launched on all app stores with the promise of helping all consumers redeem expired loyalty points with their favourite retailers.

Expired loyalty points will be swapped out for Swapi’s in-app currency ‘Swapi points’ which can be spent with hundreds of brands in the app’s marketplace.

Some of the brands include Deliveroo, Hotels.com, FitFlop, Last minute.com, Elizabeth Arden and One4all Gift Cards.

Swapi’s marketplace houses 300 affiliated brands, with users able to accumulate Swapi Points when they shop at any of the brands, the points can be redeemed for exclusive rewards such as products, experiences, gift cards and more.

The app has future plans to allow users to swap loyalty currencies between programmes to choose what suits them best, providing consumers with complete fluidity across the loyalty programmes they belong to, while also removing loyalty liability for brands simultaneously.

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Any user who signed up early for the app are eligibly for 250 Swapi Points which can be used straight away.

Users can also quickly boost their Swapi Points balance by referring friends or family to sign up and each party receives bonus points to spend straight away in the app.

“I am extremely proud of the product we have created as a team, and I am sure we will see customers and retailers soon reaping the rewards following the much-anticipated launch of our app,” Swapi founder and chief executive Pete Howroyd said.

“We already have so many great partners working with us and are excited to continue to work with exciting, innovative household name brands and retailers to provide the best possible loyalty programme solution for all.

“With the Swapi app launch, we are certain it will positively impact consumers and retailers while setting the stage for our upcoming seed round in December.

“With our next funding round, we are hoping to raise £2 million to further build out the app and capitalise on the international interest to make it available globally to benefit as many consumers and retailers as possible, and will continue to pioneer a unique and exciting range of partnerships shaping the future of brand loyalty.”

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