The M&S ‘Sparks Advent Calendar’ is offering spot prizes of up to £1000 worth of vouchers, through its app.
Hundreds of £250, £500 & £1000 vouchers have been hidden behind customers’ door number nine on their Sparks advent calendar.
The advent calendar app has proved popular with customers, with over two million rewards activated so far.
The calendar has already driven over 200,000 downloads of the M&S App, with day one of the advent calendar seeing the largest number of downloads since the relaunch of Sparks in 2020.
“Sparks is how we reward our customers for shopping with M&S and it’s been so great we’ve been able to kickstart Christmas for thousands of customers with offers on our fantastically festive M&S ranges through our 12 day Sparks advent calendar.” M&S head of loyalty Danielle Papagapiou said.
“With four days to go, it’s not too late for anyone looking to grab a treat as part of their festive shopping with M&S – simply download the M&S app and remember to open your calendar each day!”
The news comes as the retailer recently announced the launch of its industry and world-first level seven data and science AI apprenticeship scheme, designed to digitally upskill its workforce.