boohooMAN has launched its debut collection of non-fungible tokens (NFTs), making it the first brand of its kind to launch a digital collection.
Following the success of its augmented reality (AR) campaign last month, the global fashion
brand is expanding further into the digital age by introducing the world to its newest venture
through the ever-expanding Metaverse.
With a collection of eight three-dimensional futuristic NFTs in the collection, boohooMAN is reimagining its apparel with a modern contemporary twist.
An NFT is a digital asset that belongs to the person who has it in their crypto wallet. A record of value and ownership is stored on a blockchain ledger that anyone can view, but only the owner has permission to alter.
“Blockchain technology and NFTs are on the tip of everybody’s tongue and have been for quite
some time,” said Samir Kamani, ceo at boohooMAN.
“We have seen luxury brands flock to the Metaverse one after another, but we are yet to see any fashion brands in our market enter the space. At boohooMAN we see a future for digital fashion. This collection is us dipping our toe into the vast and complex landscape of the Metaverse.”
He continued: “This is our first experiment with non-fungible tokens and we have great expectations for future NFT collections, collaborations, digital fashion pieces, games and more.”
Customers can also win items from the digital-only range, as boohooMAN is giving away one NFT to eight randomly selected people as part of an online competition.