Former Ted Baker CCO takes up advisory role at Onloan

The former chief customer officer at Ted Baker, Jennifer Stephens, has joined fashion rental venture Onloan as a board advisor.

She joins the fashion rental subscription service following her senior positions at the British lifestyle brand Ted Baker, Feelunique and The Arcadia Group.

Stephens is also currently a board advisor for Omorovicaza Cosmetics and holds the position of non-executive director for sustianable footware beand Vivobarefoot.

“Jen and I met many moons ago on one of my first brand identity and strategy projects,” Onloan co-founder Natalie-Anne Hasseck said in a LinkedIn post.

“Young and green, I absorbed everything I learned from that collaborative experience.

“In particular, what high standards look like in Jen’s world (note: high) – and always coming from the perspective of the customer.

“But what makes me the most excited? That I get to work with Jen on the distribution of our brand.

READ MORE: Burberry launches rental and resale service with My Wardrobe HQ

“Jen’s belief in Onloan’s capacity to change how we consume and the drive to help Tamsin Chislett (co-founder and chief executive officer) and I spread our message far and wide is the fire we need as we approach 2022. Excited is an understatement!”

Stephens added: “I’m very excited to be part of the Onloan team – truly disrupting fashion with a more impactful rental model.”

The news comes as a recent survey by VoucherCodes revealed that two thirds of British shoppers are intending to use clothing rental companies during the upcoming festive party season.

The report found that 33% of shoppers say that it helped to keep the feelings of guilt over fast fashion at bay.

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