UK shoppers are forecast to spend £19.8bn online using their smartphones this festive season, up 47% from the pre-pandemic levels recorded in 2019, according to a new report from VoucherCodes.
The research also reveals that purchases made on mobile devices are expected to account for 61.3% of UK online sales this Christmas, which are forecast to reach £32.3bn. This compares to 62.6% in 2020 and 60.6% in 2019.
Continuing the trend of the past few years, mCommerce will also out-perform sales forecast for PCs, with purchases made on computers predicted to make up 38.7% of total online sales, or £12.5bn this year.
Smartphone transactions are projected to take the largest share of mCommerce spend this year, with 37.7% of all online purchases being made on mobile phones (£12.2bn).
This is largely due to the fact that many retailers have invested in their mobile shopping experience, crafting sites that are optimised for a mobile device and offering easy payment methods for online shopping such as PayPal and mobile wallets.
“As many consumers get back to Christmas shopping on their local high street or shopping centre, it is great that total mCommerce sales are expected to dramatically outperform the pre-pandemic levels of 2019,” said VoucherCodes.co.uk managing director Maureen McDonagh.
“Online shopping habits have definitely changed for good and, with many retailers having invested heavily in giving consumers a great mobile shopping experience, this trend is likely to continue.
“This 46.5% increase in spending from 2019 to 2021 suggests people are becoming accustomed to spending on their tablet or smartphone,” she added. “Consumers have adapted to shopping online from the comfort of their homes during the pandemic – and with the new Omnicom COVID variant it’s likely hesitation around fully returning to shops will continue throughout the winter months.”