Just Eat Takeaway has launched a grocery tie up with leading UK supermarket Asda.
The two companies have already had a deal for Just Eat to deliver pizzas and meal deals from the Asda Kitchen, which is the supermarket’s in-store dinning location, however the new agreement expands on the current offering.
From next month, customers in five initial locations which have yet to be revealed, will be able to purchase 1,000 Asda grocery items from the Just Eat platform, seven days a week, with the company revealing that it expects the partnership to grow over next year,
“We live in an on-demand world, and as the UK’s largest food delivery aggregator, we want to ensure we are getting our customers the food they want, when they want it,” Just Eat managing director Andrew Kenny said.
“Our tie up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes.
“It’s a really exciting development and we look forward to working with Asda on what will be a popular addition for our consumers.”
The deal marks Just Eat’s first tie up with a UK supermarket as it attempts to catch up to on-demand rivals Deliveroo and Uber Eats.
Just Eat said in a release: “With over 60,000 restaurant partners on the Just Eat platform, across 95% of the UK, the partnership with Asda marks the next stage in Just Eat’s commitment to delivering the best service and range of options for its consumers.”
The partnership is Just Eat’s first with a British supermarket as it catches up with rivals Deliveroo and Uber Eats.