Nespresso launches AR phygiytal window festive campaign

Nespresso has collaborated with Colombian fashion designer and artist Johanna Ortiz to launch “Gifts of the Forest”, a festive window display campaign powered by AR and sound technology.

The AR windows can be found at 650 Nespresso boutique stores worldwide and through technology the campaign is “brought into the pedestrian zone” and the motto of this year’s festive campaign is “impressively extended into the digital space.

The AR spectacle can then viewed in a mobile browser by passers-by who scan the code in the window. A matching interactive competition is also activated by scanning the QR code, “complimenting the campaign with a gamification approach.”




 

READ MORE: Harrods unveils AR powered Christmas window displays

Also involved in the campaign are the branding experts at FutureBrand based in Paris, while Liganova developed the design engineering, production and global rollout, as well as the development of the phygital experience world.

“Liganova has managed to enhance our storefronts around the world with a unique retail experience on a digital level and provided them with a walk-in activation – not just for a single flagship store, but as a global campaign for boutiques worldwide,” Nespresso global shopper brand experience manager Tiziana Della Croce said.

“This year we are setting new standards with our Festive Campaign. Gifts of the Forest” will run until the end of January 2022.

“The campaign is focused on increasing brand awareness for Nespresso and ensuring relevance and visibility among the younger and more digitally savvy target group.

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