Amazon has been voted the worst offender when it comes to using too much packaging, for the second year in a row, according to a study by the Chartered Institute of Marketing.
Some 48% of the public voted for the ecommerce giant, with new arrivals M&S, John Lewis and repeat offenders eBay and Tesco earning less than 10% of the vote.
The report also found that over 80% of UK adults think companies use far too much excessive packaging and need to do more to promote more sustainable options.
In addition, surplus packaging is affecting how consumers shop online, with over 30% saying it is off-putting and makes them reluctant to use the same retailer. As a result, more consumers prefer click-and-collect services that save on carbon emissions associated with home deliveries.
Over half of UK adults who celebrate Christmas have said they are moving towards environmentally friendly ways to spend the holidays by reusing decorations and buying locally.
“Consumers are far more switched on when it comes to the challenges of excessive packaging, especially plastics, and today’s findings show it’s having an impact on brand association. Companies that therefore refuse to address their product packaging impacts risk damaging not only the planet, but their reputation too.” Charted Institute of Marketing marketing director and expert in sustainable marketing Gemma Butler said.
“It’s clear from our research that consumers are increasingly conscious of the impact the festivities and its associated consumerism is having on the planet, and they’re expecting companies to be more transparent about it too. It’s time for brands to step up and rethink how we can celebrate the magic of Christmas without leaving a mountain of waste behind.”
The news comes as Amazon’s plastic packaging reportedly increased by almost a third, to 270,000 tonnes, during the pandemic last year, according to Oceana.