Lee Jeans has launched its first virtual store, allowing shoppers to visit and shop its European flagship at home, while also exploring the brand’s sustainability platform “For a World That Works.”
The virtual store aims to create “a striking real-world experience without the stress that can accompany in-person shopping” and offers an interactive, 3D retail space where visitors can browse and purchase items.
The brand’s men’s and womenswear lines are both available to purchase via the store, as well as the upscale Lee 101 collection.
The store is currently spotlighting three key fits for men – the West, Daren and Rider – and three key fits for women – the Carol, Stella A-Line and Scarlett High. Shoppers can interact and access the virtual store’s denim tables to browse and explore these fits via the “Discover your Natural Fit” function.
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As well as Lee’s products, visitors can also access a variety of interactive surprises including green screen videos, pop-ups and clickable items. Users can explore the history of Lee Jeans by clicking on a doll representing the brand’s historical mascot Buddy Lee.
Venturing further into the back of the virtual store, visitors can click to “go upstairs,” where a showroom will allow them to discover the For A World That Works platform through interactive buttons and videos, showcasing initiatives seeking to reduce the brand’s impact on people and the planet.
The virtual store can be accessed through Lee Jean’s website and social channels.