Shein has announced the launch of the “Shein Cares Fund”, a new, multi-year commitment to “support global non-profit organizations focused on empowering entrepreneurs, supporting underserved communities, ensuring animal health and welfare, and promoting recycling and the circular economy.”
The first recipient to receive Shein Cares funding is Vital Voices, a global NGO that “invests in women leaders who are unafraid to tackle an issue – from gender-based violence to the climate crisis – but need support to make their vision a reality.”
Through a $500,000, two-year partnership, Shein Cares funding will support Vital Voices through fellowships and mentoring programs for “many female change-makers across the world.”
“Women’s participation in every sector is more critical than ever and change makers in Vital Voices’ network are charting a new course for women’s leadership. We are thrilled to partner with SHEIN as they invest in women with strong roots in community, bold ideas that bridge divides and a strong commitment to paying it forward,” Vital Voices president and chief executive officer global partnership Alyse Nelson said.
Additional causes to be supported by the Shein Cares Fund will be announced over the next year.
“Empowering individuals and giving back to those in need has been part of our company DNA since day one,” Shein chief marketing office Molly Miao said.
“Organisations like Vital Voices are critical given the challenges of inequity globally, and the reinforcement of barriers to economic development. In addition to our partners at Vital Voices, we hope the Shein Cares Fund will further support many organisations around the world who are on the front lines of tackling tough challenges.”
The news comes as Shein was recently accused of widespread worker exploitation including 75 hour work weeks, fire building safety hazards and lack of compliance with employment law, according to an investigation by Private Eye.