Snug’s latest live social event, an Instagram livestream with comedian Katherine Ryan, saw a 450% growth in sales, compared to its previous live event in March.
The 45-minute livestream saw 6,000 users join the event at its peak and attracted enough virtual visitors to fill Wembley Arena, after more than 30,000 people signed up.
The event invited nearly 43,000 comments and drove a record amount of traffic to Snug’s website, resulting in a 160% increase in virtual consultation bookings. The furniture company has also seen more visitors to its physical retail pop-up in Leeds since the livestream, with people wanting to find out more about the brand.
Snug has identified the livestream trend as a powerful marketing tool. Back in March it was the first ever direct to consumer furniture brand to hold a live selling event, which generated significant web traffic and sales.
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“Snug was founded with one purpose in mind: to offer a Sofa in a Box that is fast and easy for Millennials and Gen Zs living in urban properties to have delivered and set up in their homes,” Snug founder and chief executive officer Rob Bridgman said.
“Live selling on social media is the perfect channel to reach our core audience, it’s an opportunity to show off our fantastic sofas, highlight our quick delivery times, engage with our consumers and generate sales. We’re a challenger brand and it’s in our nature to want to be at the forefront of the next big thing in Retail – and we believe live selling is that.”
Katherine Ryan added: “The best thing about Snug (in this country), is the fact that it comes quickly. Because, I’m not kidding, I have been absolutely gobsmacked by the number of weeks and months and in many cases decades that it takes to obtain furniture in the UK when it’s made to order and when it needs to be shipped from wherever in the UK. I don’t understand how Snug does it.”
“I like the modular element, I like the guaranteed to fit – that’s great but coming so quickly should be shouted about from the rooftops. That’s the greatest thing about a sofa for me.
“I so enjoyed hosting the Snug Instagram live event and hanging out with everyone on my sofa.”