Estée Lauder unveils festive Snapchat AR campaign

Estée Lauder has partnered with Snapchat with the launch of two festive versions of its virtual try-on AR campaigns from earlier this year.

According to The Industry Fashion, the new festive campaigns will feature Snapchat’s scan feature for the first time, allowing users to activate the AR lens experience by simply scanning the two Estée Lauder products on the app.

The two products which will feature in the campaigns include the brands Advanced Night Repair serum and its Double Wear Stay In-Place foundation.

READ MORE: Estée Lauder joins sustainability initiative as exclusive partner

Snapchat users can access the experience by clicking on the campaign icon in their lens carousel. It is also available via a dedicated snapcode.

Once activated, users are able to select the entire range of Estée Lauder’s Double Wear or Futuristrist Hydra and even use the swipe up option to shop the product online.

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